Art Direction

My Role: Concept Creation Program used: Photoshop, Illustrator, After Effects

I spearheaded the design process from conceptualization to final execution, applying my strategic design thinking and proven expertise to craft high-impact ads. By analyzing data and user behavior, I honed these ads into top performers, enabling us to optimize and scale successful campaigns across multiple platforms. The visually compelling pieces below capture the essence of my work, ranging from captivating paid social designs to impactful HTML ads.

My role as a senior graphic designer extends beyond crafting concepts. I orchestrated cross-functional partnerships, bringing external vendors and motion designers into the fold to breathe life into my ideas. With a keen eye for detail and a commitment to open communication, I ensure adherence to deadlines and exceed creative expectations.

Illustration: Art Direction, Concept Creation